True Integrity. Proven Expertise.

About Tastic Marketing

The Start

How It All Started

In November 2012, Tastic Marketing started in a local Starbucks in Streetsville, Ontario. At the time, that Starbucks was the go to spot for locals. It was the kind of place where you’d see the same faces every day, where people built routines, and where you could actually get wo

That’s where I built Tastic in the early days. Those early years weren’t polished. They were real. Long days, constant learning, and figuring everything out as I went.

A lot of what Tastic Marketing became started there. That environment taught me something important: businesses grow when relationships are genuine. People can tell when you care. And they can tell when you don’t.

Mission
& Vision

Why Tastic Marketing Started

Tastic Marketing was founded because I didn’t agree with the agency model I came up in.

Before starting Tastic, I worked for a few digital marketing agencies. And what I kept seeing was the same thing: most agencies weren’t built to partner with businesses and help them grow. They were built to sell. That’s why client turnover is so high in this industry. Companies stick around for 16 months, maybe two years, then move on. Not because marketing doesn’t work, but because they realize they weren’t working with a true partner. They were working with a sales organization.

That model never sat right with me. It didn’t feel integrous. It wasn’t aligned with my values.

At one point, I was the lead marketer for one of Canada’s fastest growing agencies. One of my clients was doing well and they were happy, but I could clearly see more opportunity. I wanted to help unlock it so they could grow even faster. When I brought that forward, the owner told me not to. The client was satisfied, so the thinking was: don’t rock the boat.

That moment stuck with me because that’s not who I am. When I partner with a business, I’m invested in their growth. I’m not interested in “keeping them happy” and coasting. I want to build something that wins, and I want to build it the right way.

So I threw away the traditional agency model and built Tastic Marketing around a different standard: integrity, service excellence, and true partnership. We work with businesses we believe in, we go deep, and we approach every project with the mentality of ownership. Because that’s what it takes to compete, and that’s what businesses actually deserve from the people they hire.