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Market Surveys & Research – Q&A @ Ontario Small Business Group

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May 27, 2017

Question: "How do you gather a contact list for target market surveys/ research?" Answer: For surveys and research, I see three main options for you: Checkout this amazing tool by Google: https://surveys.google.com/create/ It just came out recently during their Google IO conference. I'm actually very excited to use it myself. Integrate a plugin to ask questions directly on your website. Experts all agree that as long as you do it [...]

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Google AdWords testing more ads below organic search results

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May 3, 2017

A few people have reported seeing six or more Google AdWords at the bottom of organic search results, in addition to the ones normally seen at the top. Twitter user @DanielLassman sent SEO Roundtable a screenshot of what he saw: One commenter, Sameer Panjwana, managed to find a search result with not just 8 AdWords, but 12! While it appears Google might be trying something new out, we’re wondering how [...]

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Google AdWords loosens exact match

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April 6, 2017

Google has introduced a new close variants key word matching for Google AdWords. This new feature will make things easier for advertisers and users alike. Now, people can actually find what they’re looking for. Plus, advertisers can rest easy and hopefully let go of exhaustive keyword lists. The change in a nutshell: Let's say someone searches “bars Toronto date night”. Google will now match with “bars in Toronto for a date night”. [...]

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5 Best Digital Marketing Conferences in Toronto

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April 4, 2016

Staying up to date on the industry and latest trends is so important to your success as a company. What better way to do that than attending a conference, talking to people, and networking? Getting immersed in the industry is the best way to stay on top of what’s new and exciting. In Toronto, we’re lucky to have a vibrant hub of passionate, knowledgeable, marketing professionals. Conferences are a huge [...]

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Best SEO Tools for Digital Marketing Agencies

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April 3, 2016

It’s no secret that even the best digital marketing agencies must be armed with a variety of SEO tools. Regardless of how great your copywriters or content marketers are, there are a ton of marketing SEO tools out there that can send your content to the next level. What are SEO tools? Search Engine Optimization tools are a variety of strategies, techniques, and tactics used together to increase the number [...]

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Why SEO and Content Marketing Are Inseparable

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October 28, 2015

Often times the relationship between content marketing and SEO marketing are confused. We are frequently asked questions such as: How do both the concepts fit together? Can you integrate the internet marketing efforts and work on them together? The confusion is rooted in a lack of understanding of what is modern SEO? While SEO firms seem to be a dime a dozen, there are very few good SEOs these days. In short, professional SEO revolves around [...]

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