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A few people have reported seeing six or more Google AdWords at the bottom of organic search results, in addition to the ones normally seen at the top. Twitter user @DanielLassman sent SEO Roundtable a screenshot of what he saw: One commenter, Sameer Panjwana, managed to find a search result with not just 8 AdWords, but 12! While it appears Google might be trying something new out, we’re wondering how it’ll affect the user experience and the AdWord competition. So far, I’ve only managed to drum up search results with 4 at the top, and 3 at the bottom. Has anyone else seen something like this happen? Read More

Google has introduced a new close variants key word matching for Google AdWords. This new feature will make things easier for advertisers and users alike. Now, people can actually find what they’re looking for. Plus, advertisers can rest easy and hopefully let go of exhaustive keyword lists. The change in a nutshell: Let's say someone searches “bars Toronto date night”. Google will now match with “bars in Toronto for a date night”. Easy as pie. This change means that AdWords will now match for plurals, typos, abbreviations, etc. This, therefore, broadens variations in word order when matching ads. What exactly does this mean for us folks Read More

Staying up to date on the industry and latest trends is so important to your success as a company. What better way to do that than attending a conference, talking to people, and networking? Getting immersed in the industry is the best way to stay on top of what’s new and exciting. In Toronto, we’re lucky to have a vibrant hub of passionate, knowledgeable, marketing professionals. Conferences are a huge part of professional development and there’s no better way to better yourself (and your company) than by immersing yourself in the marketing culture Toronto has to offer. So, what’s holding you back? Here’s a roundup of the top marketing Read More