PPC Microsoft Advertising: Bing, Yahoo, AOL
- Microsoft Ads (formerly Bing Ads) is often overlooked in most PPC campaigns because Bing and other partner search engines (e.g. AOL and Yahoo) have less traffic than Google. However, Microsoft search engines total 60 million searchers not reached by Google. At Tastic Marketing we have been able to achieve a strong return
- on investment with Microsoft Ads by reducing your cost-per-click and ultimately your cost-per-acquisition, getting you more bang for your buck. Schedule your consultation to discuss strategy on if Microsoft Ads can help you increase your sales at better ROI metrics.
- Microsoft Ads (formerly Bing Ads) is often overlooked in most PPC campaigns because Bing and other partner search engines (e.g. AOL and Yahoo) have less traffic than Google. However, Microsoft search engines total 60 million searchers not reached by Google. At Tastic Marketing we have been able to achieve a strong return on investment with Microsoft Ads by reducing your cost-per-click and ultimately your cost-per-acquisition, getting you more bang for your buck. Schedule your consultation to discuss strategy on if Microsoft Ads can help you increase your sales at better ROI metrics.
PROFESSIONAL MICROSOFT ADS MANAGEMENT
If you are looking to implement PPC (pay-per-click) marketing, Microsoft Ads has a number of competitive advantages over Google Ads that will be highlighted below. Many Google searches have become oversaturated with thousands of ads competing for a place in front of your potential customers’ eyes. Microsoft’s control over multiple search engines, including Bing, AOL, and Yahoo allows you to reach a broad audience with less competition. With Bing powering over a third of desktops, Microsoft indicates that 27% of their clicks come from searches exclusive to the Microsoft Search Network. Moreover, the audience that is targeted by Bing Ads is a different demographic on average. The Microsoft Search Network contains a greater percentage of wealthy individuals with a large percentage being between the age of 35-54.
Importing From Google Ads
Another benefit of introducing Microsoft ads into your campaign is the ability to import existing campaigns and efforts from Google Ads into Microsoft Ads seamlessly. This means that you are able to include Microsoft Ads into your services for an often nominal increase in fees. This means a greater percentage of your budget can be used in ad spend instead of PPC management services. Of course, there are unique changes that are necessary and each platform will be monitored separately by our team of paid advertising experts to ensure that you always receive the best results.
Microsoft Ads VS Google Ads
Cost & Performance
Microsoft Advertising tends to have a lower CPC (cost-per-click) and higher CTR (click-through rate) compared to Google Ads. This means your money will go further using Microsoft Ads, even though total search engine users are lower on the whole.
Competition & Visibility
With search volume on Google is much higher than Microsoft’s (Bing, Yahoo, and AOL), there is naturally a greater amount of competition when running ads. When using Microsoft Ads your campaign will face approximately 36% less competition than on Google Ads, and less competition means more campaign visibility.
Demographics
In most cases, bing users are married (43%), between 35-54 years old (40%), and earning a higher income, generally above $100,000 (33%). Comparatively Google users are younger are less affluent.
Multichannel / Omnichannel Marketing
Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last.
As long as a channel is profitable and budget is available it is worth considering being on each platform, including Microsoft Ads. It’s important that your customers can find you and that they are consistently engaging with your brand and begin identifying you as the best business to work with. We help put metrics in your hands so that we can make an informed decision to optimize your marketing budget and give you the best return on your investment.
Summary
At Tastic Marketing we take what makes each of these PPC services unique and then our professional paid advertising experts integrate omnichannel or single-channel marketing to optimize your individual campaign for the best results.
Experts in Advertising Services
Don’t forget that at Tastic Marketing, all our experts are Google Partner agency… and certified Microsoft Advertising Certified Professionals. Our PPC management company only works with expert digital marketing talent to ensure the highest quality of service. Don’t settle for 2nd rate digital marketing. Get to the top of search results with Tastic!