Google Ads – Display Network
- Google Ads can be broken down into two subcategories, the display network, and the search network. Both of which have their own advantages and disadvantages. Google’s display network has the greatest reach of any advertising platform on the internet, reaching 90% of global internet users. Using Google’s display advertising allows your marketing campaign to potentially reach over 2 million websites and over 650,000 apps. Search network ads may be best for capturing and converting on intent. However, Display ads are a very cost-effective way to create awareness. When advertising, you must be aware of what point your potential customer is in within
- the marketing funnel. Display Ads can be used to initiate or maintain a relationship an individual has with your brand and can potentially lead to a conversion down the line. At Tastic Marketing we evaluate the level of awareness of your target market and then use high-end paid advertising strategies that use advanced techniques to improve conversion rates and lower costs (CPCs and CPAs). Contact us today to see how we can help you implement display ads and to book your consultation.
- Google Ads can be broken down into two subcategories, the display network, and the search network. Both of which have their own advantages and disadvantages. Google’s display network has the greatest reach of any advertising platform on the internet, reaching 90% of global internet users. Using Google’s display advertising allows your marketing campaign to potentially reach over 2 million websites and over 650,000 apps. Search network ads may be best for capturing and converting on intent. However, Display ads are a very cost-effective way to create awareness. When advertising, you must be aware of what point your potential customer is in within the marketing funnel. Display Ads can be used to initiate or maintain a relationship an individual has with your brand and can potentially lead to a conversion down the line. At Tastic Marketing we evaluate the level of awareness of your target market and then use high-end paid advertising strategies that use advanced techniques to improve conversion rates and lower costs (CPCs and CPAs). Contact us today to see how we can help you implement display ads and to book your consultation.
PROFESSIONAL GOOGLE ADS DISPLAY NETWORK MANAGEMENT
With a 0.9% conversion rate on, many businesses are lead to believe they should avoid or abandon using display ads. Nonetheless, display ads can be very impactful in your marketing success. Viewing each and every sale as a journey from brand awareness, consideration, conversion, loyalty, and advocacy. You can begin to understand how using an advertising platform such as display ads can play an important role in lighting the fire that may lead to a sale. As a business, it’s important to not get caught up in the sale while neglecting the journey. At Tastic Marketing our professional paid advertising experts create tight-knit campaigns that effectively engage with your target consumer at whatever point in their sales journey they may be. By collecting data and continuously strengthening and optimizing your campaigns you can get the most out of Google’s display ads.
Display Network vs Search Network
The search network is one of the best places to advertise. In fact, according to a Google Economic Impact Report, advertisers on average make double on their investment or $2 on every $1 invested. The search network is simple. When you search for a term or product on google related advertisements appear at the top of the user’s screen. By using the search network you effectively reach an audience that often has an intent of purchase. This is why the ROI (return-on-investment) is so good on Google’s search network. However, Google’s search network is often heavily competitive for advertisers and can be quite expensive. Google’s display network, however, is a less expensive alternative that can be more useful than its counterpart, the search network, in multiple scenarios. With an average CPC of 58 cents the display network allows for you to reach a broader audience for less than the search network.
While the search network has keyword intent, the display network doesn’t. Depending on your business, the display network may or may not be the best use of your advertising budget. For example, if you are in the emergency HVAC servicing industry, most people looking to fix their AC aren’t browsing BuzzFeed in the hopes of running across an HVAC ad. They are on Google searching for nearby HVAC companies. These are the kind of considerations you must make when deciding what platform to advertise on. At Tastic Marketing, we break it down for you. We take data derived from a variety of previous and current campaigns spanning multiple industries to create the ideal campaign run across the right platforms for you.
Experts in Google Advertising Services
Don’t forget that at Tastic Marketing, all our experts are all Google Partner agency…. Our PPC management company only works with expert digital marketing talent to ensure the highest quality of service. Don’t settle for 2nd rate digital marketing. Get to the top of search results with Tastic!