Google Ads – Search Network
- The Google search network is a form of advertising that has significantly influenced modern-day business marketing. For the first time, the internet in 2020 will account for more than half of both U.S. and worldwide ad spending, and for this, Google search network is heavily responsible. Over 35 billion dollars are spent annually on Google Ads. Why is this the case? Because it works. Businesses make
- an average of $2 in revenue for every $1 they spend on Google Ads. Google has created an advertising platform that allows consumers and businesses to connect and find what they are looking for quickly and easily. If you are looking for a Google Ad agency to help you capitalize on online marketing, Tastic Marketing will help you from vision to execution and everything in-between. Contact us today to set up your consultation.
- The Google search network is a form of advertising that has significantly influenced modern-day business marketing. For the first time, the internet in 2020 will account for more than half of both U.S. and worldwide ad spending, and for this, Google search network is heavily responsible. Over 35 billion dollars are spent annually on Google Ads. Why is this the case? Because it works. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Google has created an advertising platform that allows consumers and businesses to connect and find what they are looking for quickly and easily. If you are looking for a Google Ad agency to help you capitalize on online marketing, Tastic Marketing will help you from vision to execution and everything in-between. Contact us today to set up your consultation.
PROFESSIONAL GOOGLE AD- Search Network MANAGEMENT
Running ads on the Google Search Network is the most common, well-known form of PPC advertising. With this network selection, your ads will be eligible to appear on Google SERPs (search engine results page). Google’s significance cannot be understated. The reach of Google on a global scale is unprecedented. Google handles over 75,000 queries per second. 46% of which are local searches. As a business, your lack of a digital presence can be hindering your bottom line. At Tastic Marketing we want you to be front and centre anytime someone searches for your services. We achieve this by using audience targetting techniques that pursue highly valuable traffic and individuals that are actively searching for your services. Our second technique is to one, target users that may be looking at your competitor’s website, two stay top-of-mind for users that have already engaged with your brand online, and three, target users that have demonstrated interest in your services. By implementing these techniques we can strengthen your campaign to improve your CPC (cost-per-click) and increase your ROI (return-on-investment).
Audience Targeting on the Google Search Network
Once you’ve identified the interests, needs, behaviors, and goals of your audience, you can define who your audience will be for a particular campaign or ad group. Google’s success in advertising is due in large part from its extensive targeting options. Some of those are as follows
1. Affinity audiences: reach people based on a holistic picture of their lifestyles, passions, and habits.
2. Life events: Engage with viewers on YouTube, Gmail and Display around important life milestones, like graduating from college, moving homes, or getting married
3. In-market audiences: Find customers who are in the market, which means that they’re researching products and are actively considering buying a service or product like yours.
4. Remarketing: You can also reach people who have already engaged with your company’s products and services, including past visitors to a website, mobile app, videos, or customers who have given you their contact information.
5. Detailed demographics: Detailed demographics enables you to reach broad segments of the population that share common traits, such as college students, homeowners, or new parents.
6. Customer Match: Lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube, and Display..
7. Similar audiences: Machine learning aimed to automatically find new customers that are similar to the ones who have engaged with your brand in the past.
As your Google Advertising experts, Tastic Marketing uses high-end paid advertising strategies that use advanced techniques to improve conversion rates and lower costs (CPCs and CPAs). We take the extensive
Experts in Google Advertising Services
Don’t forget that at Tastic Marketing, all our experts are all Google Partner agency…. Our PPC management company only works with expert digital marketing talent to ensure the highest quality of service. Don’t settle for 2nd rate digital marketing. Get to the top of search results with Tastic!