LinkedIn Advertising
- In B2B (business to business) marketing, LinkedIn Advertising makes it simpler than ever to reach an array of professionals in thousands of industries. LinkedIn has evolved from a job search site into a new form of social media. This evolution has helped not only grow their users to beyond 675 million but also promote recurring users, with more than 310 million monthly users. The platform still connects the employer to a potential employee, but now has a focus on professional development and
- the ability to learn and share. If you are looking for a LinkedIn advertising agency, at Tastic Marketing we expertly manage the entire process from ad development to data analytics and advertising optimization. With LinkedIn’s diverse ad options we break down the data to help ensure you are getting the best ROI. Schedule your consultation to discuss strategy and best practices on LinkedIn Advertising, and see how we can help you boost your B2B sales.
- In B2B (business to business) marketing, LinkedIn Advertising makes it simpler than ever to reach an array of professionals in thousands of industries. LinkedIn has evolved from a job search site into a new form of social media. This evolution has helped not only grow their users to beyond 675 million but also promote recurring users, with more than 310 million monthly users. The platform still connects the employer to a potential employee, but now has a focus on professional development and the ability to learn and share. If you are looking for a LinkedIn advertising agency, at Tastic Marketing we expertly manage the entire process from ad development to data analytics and advertising optimization. With LinkedIn’s diverse ad options we break down the data to help ensure you are getting the best ROI. Schedule your consultation to discuss strategy and best practices on LinkedIn Advertising, and see how we can help you boost your B2B sales.
B2B advertising
B2B, or “business-to-business” marketing, is advertising designed to sell services or products from one business to another. According to the 2018 Benchmarks, Budgets, and Trends Report, 97% of B2B marketers use LinkedIn to distribute their company’s content. This is for good reason as well, LinkedIn boasts an impressive visitor-to-lead conversion rate of 2.7%, more than 3x higher than Twitter (0.69%) and Facebook (0.77%). Along with a cost-per-lead that’s 28% lower than Google Ads, B2B advertising on LinkedIn in 2020 is an excellent opportunity. Additionally about one-fifth of B2B digital advertising in the United States in 2019 will appear on LinkedIn, according to eMarketer.
B2B advertising is unique, it comes with its own set of challenges and at Tastic Marketing our paid professional advertising experts understand how to create and manage an effective marketing campaign. Contact us today and see how we can help you.
Demographics
LinkedIn’s professional focus leads to an on average wealthier and more educated demographic. 50% of Americans with a college degree use LinkedIn, versus only 9% of members with a high school diploma or less. Additionally, 45% of Americans that make over $75,000+ are LinkedIn users. In regards to B2B advertising, LinkedIn hosts over 30 million businesses spread over 200 countries.
Market Targeting
LinkedIn’s ability to maintain such a high conversion rate is due in part to its ample user information. For example, most social media platforms have access to likes, age, gender, and location. However, LinkedIn typically has access to
- Location
- Name
- Gender
- Job title
- Company Name
- Industry
- Degree
- Professional interests
- Past work experience
- Past work experience
- Skills
- And more
This comprehensive data allows LinkedIn marketing agencies like Tastic Marketing to successfully reach your target market more consistently and with greater ease. Ultimately equating to a greater ROI (return on investment)
Experts in LinkedIn Advertising
Don’t forget that at Tastic Marketing, our PPC management company only works with expert digital marketing talent to ensure the highest quality of service. Don’t settle for 2nd rate digital marketing. Get the most out of your advertising efforts with Tastic!