Sometimes used synonymously with content marketing, inbound marketing is a way of promoting your business rather indirectly – think creating and properly disseminating useful, interesting, relevant content like blogs, videos, and newsletters that leverage the power of stories, as opposed to buying banner ads, mailing postcards or inundating purchased phone lists with SMS. Inbound marketing also refers to digital marketing strategies like search engine marketing (SEO + PPC) as well as social media, that work on customers in all stages of the purchase funnel to convert them from casual browsers to loyal brand advocates. Because the goal of professional online lead generation is essentially to win hearts and minds, it’s known as ‘earned’ media as opposed to media you can buy, like radio airtime.
Of course, being comprised of a range of complementary strategies that must be synchronized to achieve maximum results, competitive online lead generation techniques aren’t easily mastered. Businesses of all sizes often choose to outsource the job to a reputable inbound marketing agency in Toronto that specializes in earning and retaining customer attention. Some of these businesses wisely choose Tastic Marketing. And then their only problem is what tower to lease their corner office in, and how fast their supplier can expedite a tremendous shipment of vacuums.
Make Sure You Get Found When They’re Looking!
It’s said that you have no more than 5 seconds to keep a new visitor on your website. That’s not a very long time to capture and hold someone’s attention and then persuade them to take the actions you want them to take, whether it’s requesting a free sample or making a purchase. That’s why a professional inbound marketing agency is so important: it helps draw those unique visitors in the first place through judicious use of SEO and other forms of digital marketing, and then once they’ve found you, it keeps them engaged with interesting content that positions you as a knowledgeable, trusted industry leader. In this way, people will give you permission to market to them, because you have earned their trust by offering them something they want.
At Tastic Marketing, a competitive high-end inbound marketing agency, we understand the entire process from start (turning strangers into site visitors) to finish (converting satisfied customers into fervent promoters of your brand). We can help you reach your business objectives by using a variety of different channels to amplify your results. Then we’ll relentlessly measure and analyze those results to continuously refine your online presence going forward.
If you’re leery of cold-calling or otherwise interrupting what your prospects are doing to tell them about your product or service, consider speaking with us about creating the very content those prospects already want to consume, so you can attract more customers and earn their trust. The expert online advertising team at Tastic Marketing is ready to brainstorm with you when you are.