Content marketing is effective precisely because your customers and prospects come to you. They aren’t necessarily coming to be sold – maybe they’re intrigued by your fun and creative videos, or enjoy reading your sharp and witty blog – but in the end, they’re going to appreciate the fact that you’re consistently delivering information that adds value to their lives, rather than overtly pitching your product. When the time comes to make a purchase, they will already know you, like you, and trust you.
Quality Content Marketing Requires Strategy & Analytics
Like anything else that aims to change consumer behaviour over the long term, content marketing is an ongoing process. Whether you’re a huge multinational or a one-person show (for now), content marketing is best integrated with your overall digital marketing strategy, and it should be data driven. That means researching the market and testing different types of content on various target audiences to gauge its effectiveness and audience response, before putting all your eggs in a single content basket. Time consuming? Sure, but you get the chicken by hatching the egg, not by smashing it. Tastic is a content marketing agency that cares about your success both now and in the future. As your leads convert into customers who in turn inspire others, we continue to wisely deploy fresh, quality content using mediums and techniques such as:
…that keep the strong sales results coming. And coming. And coming.
Keeping Things Local, Proudly Canadian!
While your website and social media pages may already be content-rich, there’s content, and then there’s content that improves conversions. How effective are your calls to action? Do your audiences prefer to stay in touch with info-packed emails or eagerly consume short, sweet tweets? And are these messages reaching your intended audiences, or floating into the ether? You could have the most interesting and creative marketing, but if it’s not being distributed correctly, much of its value will be lost.
Moreover, Google like fresh content. Fresh, new, relevant content is key to letting Google know you are active on the web. In addition, content strategies can tie into other offsite SEO strategies such as influencer marketing and guest posting, which significantly contribute to search engine rankings by improving domain authority.
Tastic’s experts blend data with creativity to create new, perfectly aimed content marketing strategies that ensure you’re releasing just the right content to the right audiences in the right place, at the right time. We leverage your social platforms to help that content grow your leads, drive web traffic, expand your market reach and convert more customers.
Stop struggling to produce relevant output; find out what a great content marketing agency can do for you instead. Call Tastic for a free consultation.